If all the previous design, implementation and coordination stages have been completed and approval received, the communication campaign is ready and can be rolled out across multiple channels. The approved documents must be made accessible to the appropriate addressees – and if possible via all channels and in every presentation format simultaneously.

Distribution processes in the multi-channel workflow

Often, this desire for coordinated distribution via more than one or two channels turns out to be a logistical nightmare. Because the coordination of several transport routes with sometimes considerable differences in type, manner and transmission speed is not only highly-complex, but also a frequent source of numerous errors.

Versandprozesse im Omnichannel-Workflow optimieren

Shipping process in the omni-channel workflow

Using a powerful CCM, however, campaign rollout is easier than ever. All communication media is provided to multiple platforms with a single click. Simple.

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